Reputation Marketing: How to Build a Reputation When You Don't Have Any Customers Yet
Your reputation is perhaps your single most valuable asset in business. Conventional wisdom is that knowledge and experience are, but those can be hired, acquired and outsourced. A reputation takes time to build, and yet can be lost in an instant.
Reputation drives word-of-mouth marketing, the most effective marketing for entrepreneurs (studies show that networking and referrals drive roughly 2/3 of business for entrepreneurs).
As your business grows and you create a pool of satisfied customers, your reputation will grow naturally. But when you're first starting out, how can you build a reputation when you don't have any customers yet?
I've put together a list of five basic ways you can build your reputation from scratch, and some practical ways to apply those concepts:
* Part 1: Your Most Valuable Asset
* Part 2: Be Prolific
* Part 3: Be Ubiquitous
* Part 4: Be Generous
* Part 5: Be Dependable
* Part 6: Be Credible
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